Amazemet - Freedom in metal additive manufacturing

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Amazemet - Freedom in metal additive manufacturing development & production

The goal of the Amazemet brand is to provide laboratory-scale devices for the in-house production of powders with customized chemical compositions, suitable for various applications.

The main products of the brand include:
⏐ rePowder (rP) ⏐ a research platform for the production of metallic powders using ultrasonic methods. It is a device that can process virtually all available materials. The produced powder is used in 3D metal printing.

⏐ safeEtch (sE) ⏐ a device for the automatic removal of support structures and smoothing of surfaces from 3D metal printing in a chemical-ultrasonic environment.

⏐ inFurner (iF) ⏐ a vacuum furnace dedicated to the needs of 3D printing.

⏐ The signet reflects the process of atomizing metal into powder.

Capturing the moment of transforming material from a solid state into fine particles is meant to reflect the innovation and precision that Amazemet brings to the production of metallic powders, which serve as the starting material for 3D printing.

The idea of the logo also relates to the archetypes of the rebel, the sage, and the companion, which reflect the company's pursuit of innovation, the drive to achieve a specific vision, and being a trustworthy technological partner.

⏐ The guiding idea of the visual strategy for the AMAZEMET brand has become metal - the process of its atomization and combination, related to the processing of powder into the final element using 3D printing.

The process and material appear on various graphic elements and are presented differently depending on the level and hierarchy:

1. LAYOUT - Block arrangement of components VERTICALLY / reference to the logo;

2. TYPOGRAPHY - Selection of fonts using the motif of contact / powder particles in letter construction;

3. MICRO INTERACTIONS - Dynamic, fast animations on a small scale - typography, icons / particle movement - splitting;

4. PRINTING - Static display of spaced structural elements, use of metallic paper;

5. 3D RENDERS - Utilization of the logo form, animations of the material / metal, dynamics of the process.